Monday Marketing Mania:
Underdog Advertising

Monday March 5th, 2012 @ 6:00pm (MT/AZ/GMT -7)

 

“Underdog Advertising” consists of ten proprietary, trademarked strategic principles that help smaller advertisers more effectively compete with the bigger players in their categories. These proven principles have been successfully employed in a variety of industries, making small advertising budgets look bigger and produce bigger results.

What’s in it for you?

  • 10 advertising principles for competing against the giants in any Industry
  • Developed for the small-to-midsize business owner/operator
  • Created from three decades of working with smaller advertisers
  • Real-world application — not theory

About Your Trainer: Paul Flowers

Paul Flowers has been in the advertising business for four decades. He is president of CIRCA 46 – an advertising agency that focuses on the seniors market – which is part of the Slingshot family of companies. His past experience includes founder and president of Flowers & Partners Marketing Communications, which he managed for 23 years before merging the agency with Slingshot, LLC in December 2006.

His experiences building dozens of local, regional and national brands led Paul to create Underdog Advertising® – proprietary creative and strategic principles that have proven to consistently deliver results for marketers who are not the biggest in their categories and do not have advertising budgets they need to effectively compete against bigger players.

Paul has conducted numerous presentations and workshops on Underdog Advertising to business owners and operators in Texas, and regularly lectures on the topic as a Business Leadership Center Instructor at the SMU Cox School of Business and at The Center for Entrepreneurship at the University of Dallas Graduate School of Management. His work has been recognized locally, regionally and nationally. A graduate of Southern Methodist University, Paul is listed in the inaugural edition of Who’s Who In Advertising.

“Y.M.U. classes are always filled with usable, effective content. It’s a perfect learning experience for small business ~ expert presenters and great value.” ~Donnita Parker~
“I absolutely love Y.M.U. classes and events. There is so much really useful content that is broken town in terms we can understand and work with effectively. Always great people to meet and Y.M.U. really promotes productivity and great connections.” ~Adrianna Masser~
“I thought there was a lot of value delivered for the minimal investment. Anyone serious about gaining that slight edge for your business would benefit with Y.M.U.” ~Paul Guerrero~

Click Here For More Comments About Monday Marketing Mania Classes…

The presentation will introduce these principles, demonstrate how certain principles have applied to other businesses, and provide suggestions about how those attending the presentation might use them.

During this class you will gain:

  • An understanding of advertising principles that have proven to deliver results in any industry
  • An understanding of the obstacles a small-to-midsize advertiser must overcome to be successful
  • A framework within which an effective advertising program can be accomplished

Only $15 Per Person! Register Today!

 

Silver, Gold and Rockstar Level Students of Your Marketing University can attend these events for free as well as receiving the recorded event to watch later at their leisure. These privileges are included in your tuition costs.

Interested in finding out more about the Your Marketing University program? Check out http://YourMarketingUniversity.com for all of the details about what we have to offer you and your business.